· 1 min read
LinkedIn Ghostwriter, Personal Branding Consultant or Agency: Which Do You Need?
THE SHORT ANSWER
A LinkedIn ghostwriter writes posts for you. A personal branding consultant advises on what you should be known for and leaves the work to you. A personal branding agency plans and publishes for you, often across several channels. Choose by how much time you have and whether you need more than posts.
Three kinds of help appear when you search for personal branding. They solve different problems.
A LinkedIn ghostwriter
What you get: posts written for you to publish under your name.
Good for: people who know what they want to say and need someone to write it.
Watch for: posts written from a short brief can sound generic. Ask how they capture your voice.
A personal branding consultant
What you get: advice. What you should be known for, by whom, where to show up.
Good for: people who enjoy writing and want a clear plan.
Watch for: the plan only works if you then write and publish every month yourself.
A personal branding agency
What you get: planning and publishing done for you, usually across more than one channel.
Good for: busy experts who want a steady presence without doing the writing.
Watch for: some agencies focus on volume and engagement tactics. Ask what they publish, who owns it, and whether you approve everything.
A quick way to choose
| If you… | Choose |
|---|---|
| Have ideas and some time, but hate writing | A ghostwriter |
| Like writing but lack a plan | A consultant |
| Have little time and want more than posts | An agency |
Where we fit
Your Personal Brand Studio is an agency built for the third case, with one difference: we publish you, not just your posts. One recorded conversation a month becomes your letter, your LinkedIn posts and a quarterly magazine in your name. You approve every word.